Fight as if she was your own

Face Swap Campaign 2019

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Unlike usual awareness billboards featuring anonymous girls, this digital out-of-home billboard uses face swap technology to replace the face of a young girl sitting on a bed in an Indian brothel – with that of one of the girls passing by. Every girl in the experiment is accompanied by her mother, father or grandparents. Each of whom are confronted with the campaign message ‘Fight child prostitution as if she was your own’.